With the ease of Twitter and Facebook, there has been an obvious increase in "micro-blogging" within those social networking platforms. While this has its benefits to cultivate a core audience of your fans and friends who may operate in those venues, be sure not to overlook the value of real blogging to create content for your website.
Lisa Barone provides "10 Reasons Not to Ignore Your Blog for Facebook" at Small Business Trends. While she points out that users migrate from platform to platform and the issue that Facebook has created concern by users with security settings, the main points I like about her article have to do with content. If you spend all your social networking time with Facebook, you are probably not spending your time building content and authority for your own website.
We have a couple of clients who are blogging well these days that we'd like to share:
These clients are doing a good job at creating content to highlight their programs and engage their constituents. While they also have Facebook accounts, they are building their brand and authority by maintaining and building good and timely content for their websites.
