As web developers, we get dozens of questions about SEO, otherwise known as Search Engine Optimization. SEO experts and consultants have nearly become their own service profession on their own and certainly many SEO experts can deliver results, but typically, results come at a price.

Everybody wants to be #1 on a Google search, but there is a set of complex reasons--some that can be controlled and some that can't be--for how and why people end up in that enviable #1 position.

The truth of 'optimization' is that it's important for your site to be indexed, searchable, and found by your audience. The truth that often overlooked, however, is the basic principles of what it means to be indexed, searchable, and found by your audience.

When we advise clients on this front, we start with a couple of princples in mind:

• Design is function. If your design inhibits your site to be indexed and searched properly, it is poorly designed.
• Content is key. If your site doesn't say what you do in concrete terms and with language that reflects what people search for when trying to find you, you haven't used your text effectively.
• Marketing is still required. If you have no marketing strategy but to be #1 on Google, you don't have a good marketing strategy.

For a sensible article that echoes many of our opinions here at Third Sun Productions, read the full article on Entrepreneur.com.